We are committed to creating unique marketing solutions to grow our clients businesses by developing their competitive advantage through possibility thinking. The art of possibility thinking helps us to discover new ideas and innovative marketing strategies to ultimately achieve our clients long-term financial and brand goals.
Big specializes in working with energy and energy related companies, but we also enjoy branching out and have clients in the retail, recreational, and a range of other markets.
How We Work – Our Values
Seeing and creating the extraordinary from the ordinary through possibility thinking.
Together everyone achieves more through collaboration, accountability, trust, effective communication and respect.
Anticipating our client partners needs so that we can exceed their expectations.
Communicating before expected and engaging in dialogue to create clear understanding to support all our client partnerships’ and goals.
Our ability to use our process mindset through collaboration to consistently deliver measurable results.
We follow a thought out and tested process for all of our client’s projects.
Each step of the process has defined inputs and outputs. Within the steps, we perform the necessary activities to meet the project objectives. After all that is taken care of, we get on with the exciting stuff: the work.
We follow our process with each and every project we accept, no matter the complexity or budget. Here are our steps…
Discover: Every project, regardless of its type or size, begins with a discovery phase. These foundation-laying steps are imperative to the development of a meaningful design that works for your audience.
Research: This critical step covers acquiring market insight about the customer, the business, and the competitive landscape. We take all submitted material from the discovery stage; conduct additional research, while applying our years of industry expertise, to work towards defining your organization’s unique communication needs.
Plan: It may not seem like it to most, but this is the fun part, developing the big idea, the creative and the look and feel. Integrating together the information obtained in the first two stages, we create a customized ‘goals and objectives’ plan for your organization in this stage – a one page strategic marketing plan.
Create: In this stage, our creative professionals use all of the information gathered to date to generate a wide range of conceptual approaches. Our team will then identify the most successful approach in meeting the goals and objectives that were determined during the planning stage.
Measure: Here is where we do a post-launch impact measurement, refinement, and the execution of ongoing activities. We conduct a post-program analysis of the results and this enables us to create tangible evidence of where it succeeded and where it can be improved.
President & CEO
Dan leads and oversees the strategic planning, business development and marketing direction for all client partners at Big. Dan has a strong management background and extensive marketing expertise from over 20 years in the business.
Dan specializes in helping clients grow their business and achieve outstanding marketing success.
- Strategic Planning
- Sales & Business Development
Director, Creative Services
Stephen is a marketing professional with several years of experience in creating successful promotional campaigns, interactive media tools, print & online advertisements, and social media strategies.
- Creative Concept, Direction & Development
- Trend Forecaster
- Social Media Strategist
Marketing Strategy, Business Development
- Social Media Strategy & Execution
- Client Presentations & Proposals
- Idea generator, highly creative
Mike brings functional and agile approaches to managing the web development side to all of our digital marketing efforts. He is passionate in building clean and lean websites that are easy to use and beautiful to look at.
- System Admin
- Data Analytics
- Cloud Expert (not meteorologist)