What is Interactive Communication?

What is Interactive Communication?

Simply put, interactive communication is a 2-way conversation between a company and the public. A company sends out information and messages to the public, then listens carefully and provides its audience with opportunities to express themselves.

Social media provides a forum for the public to participate in a company in a more tangible way. People enjoy giving their opinion, having a voice, learning, understanding, and developing a relationship with products, brands and companies.

BIG Interactive Interactive Communications Diagram

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